Four years ago, Funlayo Alabi’s business, Shea Radiance, was riding high — and then it almost went under.
The Baltimore company she co-founded with her husband, Shola, was selling its all-natural skin and hair care products in hundreds of Target stores, in what seemed like the opportunity of a lifetime. But the demands of supplying and succeeding in a big-box store quickly overwhelmed the fledgling venture, forcing a reckoning.
Alabi, who is CEO, knew she couldn’t give up. She and her husband made their products using shea butter sourced from women farmers in western Africa who relied upon buyers like them for their livelihoods. So instead of closing up shop, she pulled the products from Target shelves and went back to basics. Read more.